Runway collaborators promote slow fashion and getting clean running water to homes so that girls can thrive
Premium water in a carton Everybody Water® is redefining "fashion statement." The mission-based brand will hit the runway at Miami Swim Week with Call to Action® in a mesmerizing multi-media dance performance opening each night at the Faena Forum. The show features ballerinas moving gracefully in C2A’s latest designs while models dictate the pace with a tour de force featuring the C2A/Everybody Water capsule collection of eye-turning swimwear on a mission.
Already having gained traction in the packaged water market as a chic alternative to plastic water bottles, the Everybody Water brand with its grassroots story and powerful commitment to making an impact globally for women & girls with clean water infrastructure, has captured the attention across channels including luxury hospitality, Fortune 500 companies, top cultural institutions, boutique fitness, and trendy food outlets and markets. Now the fashion world is taking notice.
Everybody Water chose to collaborate with Call to Action, a Fashion. Conscious.® company by presenting a dynamic 2022 collection that fuses timeless, max quality, multi-use, technology-driven swim and activewear with a commitment to sustainability in unrelenting support of the slow fashion movement. Pieces include patent-pending technology, the Bits Blocker®, that eliminates the need for often discarded foam cups and is produced as gently on the environment as possible. These garments are of such quality and style that the same piece can be worn on the same day from the pool to the tennis court to a client meeting to a fun night out. These multi-purpose pieces are closet essentials that will long outlast your current fast fashion clothing and reduce the number of garments in your wardrobe, thereby improving your clothing footprint.
The Everybody Water capsule collection will allow people to make the simple statement “Everybody WATER.” as they wear sustainably-focused swim pieces designed to make an impact.
Everybody Water donates portions of revenues to fund clean water infrastructure projects in partnership with non-profit partner Water1st International. These life-changing projects bring clean running water, a sink, a shower, and a toilet directly into people’s homes for the first time in their lives, dramatically impacting the lives of women & girls so they no longer have to collect water and instead can go to school, earn incomes and thrive.
“Stylish people have always taken to the water brand, but we officially dipped our toes in the fashion world with Los Angeles Fashion Week this past Spring where the industry loved our water. The taste, the look, our mission, and story intersect with the desire for style to meet substance. The Everybody Water brand is not only beautiful to look at but it envelopes sustainability, giving-back, uplifting women & girls globally, and inclusivity… while having a unique story of a women-owned grassroots start-up," says co-founder Kimberly Reilly. “Taking the statement “Everybody WATER.” beyond the sale of actual water was a natural application of our statement brand and part of our original vision.”
Co-founder, Megan Hayes said, “we were honored when Art Hearts Fashion, the production company behind Miami Swim Week at the Faena Forum, approached Everybody Water to not only be the official water of the event but to bring our mission to the forefront and make a big statement on the runway.” In collaboration with C2A, the opening runway shows will include a mesmerizing multi-media production including a dance performance by the Janelle Gilchrist Dance Troupe.
C2A Founder & Cheif Creative Officer Jill Palese, a 25-year swim and activewear vet having designed best-selling lines for JNY, Gottex, Lands’ End, etc., says “we are a Fashion.Conscious.® brand dedicated to sustainability and the slow fashion movement and it’s a dream come true to collaborate with a kindred spirit brand, Everybody Water that improves women's lives through access to clean water."
To learn more about Everybody Water please visit their website at www.everybodywater.com.
To learn about C2A please visit www.c2aclothing.com.
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